DATA & ANALYTICS AUDIT

A clear picture of where your data stands — and a practical roadmap for what to fix first.

Book a free 30-minute data call

  • You're a founder, COO, or commercial leader at a growth-stage company. You have data — dashboards, reports, maybe a warehouse — but something feels off. Decisions still get made on gut feel. The same questions get asked again and again and nobody agrees on the answer. You need someone to come in, look at the whole picture, and tell you honestly what to fix first.

  • Six dimensions over 3–4 weeks: data infrastructure, data quality and governance, reporting and dashboard adoption, analytics team capability, stakeholder alignment, and prioritisation. Each is scored honestly — not to flatter, but to give you a clear baseline.

  • A written audit report and a 90-minute leadership readout. Includes a data maturity score, a prioritised gap analysis ranked by business impact, a 12-month roadmap with 90-day quick wins, tool and vendor recommendations, and team and hiring guidance.

  • Week 1: stakeholder interviews (6–10 people). Week 2: stack and systems review. Week 3: analysis and scoring. Week 4: written report delivered and readout session with your leadership team. Fixed scope, fixed timeline, no surprises.

  • The report stands alone as a complete deliverable — you can take it and execute with your own team. Most clients use it as the brief for a Fractional Head of Data engagement or a scoped build project. Either way, you leave with a plan worth acting on.

  • How much access do you need? / Will this disrupt a small team? / Can you audit a single function? / Do you work across SEA markets? / What if the findings are uncomfortable? All answered in full further down the page — scroll to the FAQ section.

WHO IS THIS FOR

You're a founder, COO, or commercial leader at a growth-stage company. You have data — dashboards, reports, maybe a warehouse — but something feels off. Decisions still get made on gut feel or in spreadsheets. The same questions get asked again and again and nobody agrees on the answer. Your analysts are busy but you're not sure they're working on the right things.

You don't need a bigger data team yet. You need someone to come in, look at the whole picture clearly, and tell you honestly what's working, what isn't, and what to do about it.

That's what this audit is.

Book a free 30 minute data call 
WHAT WE LOOK AT

Over 3–4 weeks, we work through six dimensions of your data function:

Data infrastructure. What's in your stack — warehouse, pipelines, ingestion, transformation. Where the gaps and fragility are. Whether what you have is appropriate for where you're going.

Data quality and governance. How trustworthy your data actually is. Whether KPI definitions are consistent across teams and markets. Where the single-source-of-truth problems live.

Reporting and dashboards. What gets built, who uses it, and whether it drives decisions or just gets filed. I look at adoption, not just existence.

Analytics capability. What your team can do today — BI, data science, experimentation — and where the ceiling is relative to your business needs.

Stakeholder alignment. How well your data function is connected to the business decisions that matter. Whether the right people are asking the right questions, and whether data is in the room when it should be.

Prioritisation and roadmap. Where the highest-leverage improvements are, sequenced by business impact and realistic effort.

What you walk away with

A written audit report and a live readout session with your leadership team. The report includes:

A data maturity score across the six dimensions — honest, not flattering. A prioritised gap analysis with the top issues ranked by business impact, not technical complexity. A 12-month roadmap with clear sequencing: what to fix in the first 90 days, what to plan for in months 4–6, what to defer. Tool and vendor recommendations where relevant, with rationale. Team and hiring guidance — whether you need more people, different people, or just better organisation of the people you have. A written audit report and a live readout session with your leadership team. The report includes:

The report is written to be read by a founder or COO, not a data engineer. You will know exactly what to do next.

How it works

Week 1: Stakeholder interviews. I speak with 6–10 people across your business — founders, product leads, commercial leaders, and members of your data team. I'm listening for where data helps decisions and where it doesn't.

Week 2: Stack and systems review. I go through your data infrastructure, dashboards, KPI definitions, and documentation. I look at what exists, what's used, and what's trusted.

Week 3: Analysis and scoring. I pull everything together, score each dimension, identify the highest-leverage issues, and build the prioritised roadmap.

Week 4: Report and readout. I deliver the written report and run a 90-minute readout session with your leadership team. We walk through the findings, debate the priorities, and leave with a clear agreed plan.

What happens after the audit

Most clients use the audit report as the brief for the next phase of work — either a Fractional Head of Data engagement to execute the roadmap, or a specific build project scoped from the findings. Some clients take the report and execute it with their own team. Both are fine. The audit stands alone as a complete deliverable.

If there's a fit for further work, we'll discuss it. If there isn't, you'll still have a roadmap worth the investment.

Frequently asked questions

How much access do you need? Read access to your dashboards and BI tools, time with 6–10 stakeholders, and documentation where it exists. I don't need access to raw production databases or sensitive customer data.

We're a small team. Will this disrupt us? Each stakeholder interview is 45–60 minutes. Beyond that, I work independently. Total time ask on your team is roughly 8–10 hours across the month.

Can you audit a single function rather than the whole company? Yes. Some clients want a focused audit of their product analytics, their commercial reporting, or their data infrastructure specifically. Tell me the scope on the intro call and I'll adjust accordingly.

Do you work across multiple markets? Yes. I've run audits and built data functions across Singapore, Thailand, and Vietnam. If your business operates across SEA markets, I can cover that in a single engagement.

What if the findings are uncomfortable? Good. That's what you're paying for. An audit that tells you everything is fine is not an audit — it's a waste of money. I will tell you what I actually see.

We already did an audit with another firm. It didn't lead anywhere. This happens. Strategy decks and maturity frameworks that don't connect to execution are the most common failure mode in data consulting. My audit is designed to produce a roadmap your team can actually use, not a PDF that sits on a shared drive.

Ready to see clearly?

A 30-minute call, free. Tell me what's not working. I'll tell you whether an audit is the right starting point.

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