DATA & ANALYTICS AUDIT
A clear picture of where your data stands — and a practical roadmap for what to fix first.
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We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.
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We believe in keeping things simple, smart, and human. Every project starts with listening and ends with something we're proud to share.
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From startups to seasoned brands, we partner with people who care about doing things right—and doing them well.
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How it works
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Item description
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Item description
WHO IS THIS FOR
You're a founder, COO, or commercial leader at a growth-stage company. You have data — dashboards, reports, maybe a warehouse — but something feels off. Decisions still get made on gut feel or in spreadsheets. The same questions get asked again and again and nobody agrees on the answer. Your analysts are busy but you're not sure they're working on the right things.
You don't need a bigger data team yet. You need someone to come in, look at the whole picture clearly, and tell you honestly what's working, what isn't, and what to do about it.
That's what this audit is.
WHAT WE LOOK AT
Over 3–4 weeks, we work through six dimensions of your data function:
Data infrastructure. What's in your stack — warehouse, pipelines, ingestion, transformation. Where the gaps and fragility are. Whether what you have is appropriate for where you're going. Over 3–4 weeks, we work through six dimensions of your data function:
Data quality and governance. How trustworthy your data actually is. Whether KPI definitions are consistent across teams and markets. Where the single-source-of-truth problems live.
Reporting and dashboards. What gets built, who uses it, and whether it drives decisions or just gets filed. I look at adoption, not just existence.
Analytics capability. What your team can do today — BI, data science, experimentation — and where the ceiling is relative to your business needs.
Stakeholder alignment. How well your data function is connected to the business decisions that matter. Whether the right people are asking the right questions, and whether data is in the room when it should be.
Prioritisation and roadmap. Where the highest-leverage improvements are, sequenced by business impact and realistic effort.
What you walk away withA written audit report and a live readout session with your leadership team. The report includes:
A data maturity score across the six dimensions — honest, not flattering. A prioritised gap analysis with the top issues ranked by business impact, not technical complexity. A 12-month roadmap with clear sequencing: what to fix in the first 90 days, what to plan for in months 4–6, what to defer. Tool and vendor recommendations where relevant, with rationale. Team and hiring guidance — whether you need more people, different people, or just better organisation of the people you have. A written audit report and a live readout session with your leadership team. The report includes:
The report is written to be read by a founder or COO, not a data engineer. You will know exactly what to do next.
How it worksWeek 1: Stakeholder interviews. I speak with 6–10 people across your business — founders, product leads, commercial leaders, and members of your data team. I'm listening for where data helps decisions and where it doesn't.
Week 2: Stack and systems review. I go through your data infrastructure, dashboards, KPI definitions, and documentation. I look at what exists, what's used, and what's trusted.
Week 3: Analysis and scoring. I pull everything together, score each dimension, identify the highest-leverage issues, and build the prioritised roadmap.
Week 4: Report and readout. I deliver the written report and run a 90-minute readout session with your leadership team. We walk through the findings, debate the priorities, and leave with a clear agreed plan.
What happens after the auditMost clients use the audit report as the brief for the next phase of work — either a Fractional Head of Data engagement to execute the roadmap, or a specific build project scoped from the findings. Some clients take the report and execute it with their own team. Both are fine. The audit stands alone as a complete deliverable.
If there's a fit for further work, we'll discuss it. If there isn't, you'll still have a roadmap worth the investment.
Frequently asked questions
How much access do you need? Read access to your dashboards and BI tools, time with 6–10 stakeholders, and documentation where it exists. I don't need access to raw production databases or sensitive customer data.
We're a small team. Will this disrupt us? Each stakeholder interview is 45–60 minutes. Beyond that, I work independently. Total time ask on your team is roughly 8–10 hours across the month.
Can you audit a single function rather than the whole company? Yes. Some clients want a focused audit of their product analytics, their commercial reporting, or their data infrastructure specifically. Tell me the scope on the intro call and I'll adjust accordingly.
Do you work across multiple markets? Yes. I've run audits and built data functions across Singapore, Thailand, and Vietnam. If your business operates across SEA markets, I can cover that in a single engagement.
What if the findings are uncomfortable? Good. That's what you're paying for. An audit that tells you everything is fine is not an audit — it's a waste of money. I will tell you what I actually see.
We already did an audit with another firm. It didn't lead anywhere. This happens. Strategy decks and maturity frameworks that don't connect to execution are the most common failure mode in data consulting. My audit is designed to produce a roadmap your team can actually use, not a PDF that sits on a shared drive.
Ready to see clearly?
A 30-minute call, free. Tell me what's not working. I'll tell you whether an audit is the right starting point.